Blogging is Top Method of Working Online

Posted on May 21st, 2010 by Dave Puckett in Education

Blogsite or Website? It’s already unanimously apparent a blogsite is number one to establish a great marketing foundation for any online business. Here are the biggest reasons why blogsites are number one – They are fast and easy to setup and use for the average person, they are interactive giving you important feedback from your customers and potential business partners, they are picked up and indexed by the search engines faster than websites, and lastly blog platforms are free. Your blogsite is the heart of your business; Your “Business Central” or the foundational hub upon which all your other business efforts are built on. All your other websites, social media sites, products, services, resources of all kinds should be connected, or “linked” to your blogsite. This gives you credibility, builds your “brand” so people will recognize your name or your business name, trust you and buy your products, services, and/or join your business.

David Meerman Scott – Award winning marketing strategist and author of: “The New Rules of Marketing & PR” says: “Blogging is my front door. There’s no doubt that my blog is the most important marketing and PR tool I have. My blog has gotten my ideas out to thousands of people who never heard of me before. Thanks to the power of search engines my blog is also the most vital and effective way for people to find me. Every word of every post is indexed by Google, Yahoo, and the other search engines, so when people look for information on the topics I write about, they find me.”

The above example is one of many, just look around at the majority of top marketers on the internet and see what a foundational key blogging has been for their businesses. If you aren’t using a blog as a foundation for marketing your business, I strongly suggest you look into it right now by signing up for the “Stay Connected” newsletter and receive the free e-book: “Wordpress Beginners Guide” and if you are using a blog to market your business you’re still welcome to sign up and take the free e-book, you’ll be able to check through it and see if there’s anything you’re missing. Also at the end of the book there is a link to check out a more in-depth e-book: “Wordpress Website Secrets” to help make your WordPress blog a more powerful and effective marketing tool.

Success to You, Dave Puckett

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What Sells Your Product?

Posted on March 9th, 2010 by Dave Puckett in Education

When you sell a product sometimes you can get caught up in the features and physical characteristics of that product (like low price, beautiful appearance, great smell, great taste etc…) and forget what really sells the product. Rest assured your customer knows exactly why they buy the product and it has nothing to do with the description or physical characteristics of the product. It’s the benefits that sell your product.

When you buy a product what are you thinking? I’m thinking: “Ok what’s this going to do for me?” I bought some cleansing tea – Did I get it because of its appearance, smell, taste, or price?… or maybe because of the attractive well-designed colorful brochure?

Nope, I have good tasting economical tea at home I got from the grocery store. I got the tea because of the benefits associated with it. I saw the benefits I needed and knew I wanted; I saw cleansing for the colon, relief for indigestion, bloating, acid reflux, and an effective tool for weight loss. Finally what strengthened my resolve to buy were testimonials of other people who were already experiencing these benefits that I wanted. Everything else about the tea that didn’t involve what the tea could do for me were minor technicalities for me. It’s all about the benefits. – Dave Puckett

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Spamophobia

Posted on February 23rd, 2010 by Dave Puckett in Editorial

Do you have “Spamophobia”? You can’t tell by checking your temperature or your blood pressure, only by checking your attitude can you know for sure. During the past 12 years I’ve been on the internet it has always amazed and bewildered me the attitude our culture has on a little thing called “spam”. The range of emotions this little thing evokes in us are varied; going from red-faced, blood pressure rising anger to opt-ing out disappointment and everywhere
in-between.

So what is spam and why is it hated so much? Webster’s dictionary says: it’s unsolicited commercial email sent to a large number of addresses. Encyclopedia Britannica says: it’s unsolicited commercial electronic messages, email being the most common means of transmitting spam, but blogs, social networking sites, newsgroups, and cell phones are also being used. However our culture seems to have an even broader definition of spam: ” it is any kind of advertising we don’t like appearing anywhere on the internet! “, so as you can see anything you don’t like can be spam… it’s all up to the beholder. Britannica even goes on to say spam is viewed with widespread disdain – imagine that Ok it’s hated but why? I can honestly say I don’t know why; when we tolerate other things in our daily lives that wastes more of our time, cost us more money, causes us more physical effort to avoid and we view these things as minor nuisances. I’m talking about TV commercials, postal junk mail, movie trailers before the feature, audio commercials on the phone while you wait to speak with the person you called.
Aren’t these all unsolicited and unwanted? Of course they are! Then these nuisances would be spam too wouldn’t they? Why then don’t we hate these as much as the spam we see on the internet? Again I don’t know, do you?
Have you ever been watching a movie or TV show and it stops for a “pop-up”? (commercial that is, not browser window) After you see the commercial for Clarol shampoo do you jump up from your chair ranting and raving – “I’ve just been spammed!?” “Who’s the sender? … Ah it’s Johnson and Johnson I’m going to report them to the FTC!” How about when the mail carrier hands you postal junk mail – do you yell at him/her saying: “You just delivered spam to me! who’s your boss? – I’m going to report you… Let me see, who is the sender? I’m going to report them also!” No, you’re not angry, you just quietly proceed to the kitchen where you fill up your trashcan with the junk mail costing you time and money.
Tell me – when you receive spam on the internet, whether in the form of email or pop-ups…what horrible painstaking time and money costs do you go through to get rid of it? Isn’t it the effortlessly speedy click of your mouse that makes it all go away in a nano-second?

Hopefully I’ve given you some fresh perspective about spam, or at least pause to think about it. We don’t need to demonize it and view it with so much hatred. Let’s just look at it for what it is – Advertising; whether solicited or unsolicited it’s just advertising the same as the traditional forms you have always tolerated all your life with no second thought. Don’t get me wrong, I’m not advocating spamming; it is against the law and we must all obey the law no matter what we think of it. I only ask that you be fair in how you look at it.
Now back to my original question: Do you have Spamophobia? If you think all advertising you don’t like is spam and just thinking about it upsets you then yes you have this disease. The good news is we can all control how we think and feel about anything. Don’t be a “Spamophobe”
- Dave Puckett

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Risky Business

Posted on February 23rd, 2010 by Dave Puckett in Online Careers

I can remember when I was growing up I started working in my Dads’ grocery store at the age of 10. Thinking back now at that age from my perspective business seemed all fun and no worries. I worked with Dad in our family business until I was 30 in which time I learned a few things about business. One thing I heard from time to time was Risk. Risk is investing your money in a venture without any guarantee of a return on your investment (R.O.I.) The return on your investment comes in the form of either money or value of some sort. An investor can get all of their money back plus interest quickly from the company or person who owed the money, or by ownership of the business that produces an income over time that recovers the original investment plus more.
If you wanted to make money from any business today doesn’t it require you to “risk” some of your money to invest in this start-up? Of course it does; in traditional business and in online businesses alike. You may already know some of the traditional business start-up investments like rent, insurance, inventory, etc. In online and home-based businesses there are also start-up investment fees like monthly website fees, a business start-up fee, and/or a monthly business fee. Some initial start-up fees I’ve seen $1,500 and up, then a montly fee thereafter. These costs are all risks, there is no guarantee you will get this money back…of course you hope and maybe believe you will get back your investment.
There are some online businesses that don’t require any money risked at all! Yeah I know this sounds crazy but let me explain: some businesses don’t have a start-up fee, or website fees, or monthly fees, or any fees at all. Their business is actually free, how do they do this? by suggesting you buy their products, or services each month they will consider you their independent business rep. Why is this No risk? It becomes no risk when you are already buying these same or similar products at your local retail store right now. When you go to the drug store or health food store and buy a bottle of vitamins each month you are not risking any money because you are getting a guaranteed return on your investment in the form of value for your health. The same holds true when you buy these same types of products from an online business you join but with a really nice difference…now you can make money too from this home-based business, and all without any money risked. If you haven’t already found one of these businesses don’t take my word for it do some research and see for yourself.
- Dave Puckett

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Less Stress

Posted on February 23rd, 2010 by Dave Puckett in Testimonies

Network Marketing has given me some freedom. I said some freedom because I haven’t become rich yet and I still work a primary job, but I don’t live paycheck to paycheck anymore!
Network marketing does provide me enough extra money per month to make a big difference in my life – all this from only part time effort! One thing I have noticed though… my success is not isolated. I know many who are making enough to make their car payment, or the mortgage payment each month. I think for those who are looking to get rich fast this probably won’t be interesting for them, however if you are one of those who want to reduce the stress of living paycheck to paycheck give network marketing a try. – Dave Puckett

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What Does the Pope Think About Blogging?

Posted on February 20th, 2010 by Dave Puckett in Latest News

Have you seen any good movies lately? If you have would you recommend the movie to a friend? If they were good friends they probably would go see the movie just on your recommendation wouldn’t they? Sure they would; because they trust your judgment.
Now imagine if someone as world-renowned and powerfully influential as the Pope were to recommend something it would be even more credible than a friend wouldn’t it?… Of course it would, that’s why people all over the world follow his advice. Well that’s exactly what just happened!…In a recent USA Today article titled: “ Pope to Priests: Go forth and Blog” the Pope urges priests to use all multi-media tools at their disposal including blogs and websites to preach the gospel.
If you’ve ever had any doubts as to the power and effectiveness of blogging as one of the “key” tools you should use to succeed in your business this highest of recommendations should lay them to rest. – Dave Puckett

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College degree your golden ticket?…Think again!

Posted on January 29th, 2010 by Dave Puckett in Online Careers

If you think your best chances of success is getting a college degree and you can write your own ticket… you better think again! According to a recent New York Times article more than 4,600 lawyers lost their jobs last year. Gone are the times when all that was needed to succeed in life is get a college degree.

NYTimes further related the concerns of a fifth-year associate in a law firm in Manhattan who complained he now feels he is expendable even though he is a top performer, billing many hours and a team player but even with this he may still lose his job. He is a Yale graduate at a top-20 firm. One 2008 graduate of a top-10 law school who worked at a large Chicago firm for a year admitted she spent days trying to look busy as business dried up while not billing a single hour; before being laid off last fall along with a quarter of the other first-year hires.

“Plenty of recent law school graduates are not finding work at all” “Some partners say that the next generation of law graduates may have to expect less from a legal career.” said Eileen C. Travis, the director of the New York City bar association’s lawyer assistance program.

Our American way of life has changed, first by the rapidly diminishing middle class due to the fall of factory workers across the nation and now as you can see even the high-class elite’s troubles in earning a good living. For those workers all across the nation who still have jobs, employers are making those jobs harder and paying less money for them. What’s the solution? well you probably have heard where one door closes another one opens and it’s still true today. Supplement your income with a home-based business. There’s nothing you can do about how the American workforce is changing but this is still America and we all still have the freedom to start a business of our own. In the past only “traditional” businesses were viable and very few people could start one because of the huge start-up capital required. However low-cost home-based businesses have been available for many years but our culture’s mass perception of this business was to laugh it off as a viable option believing because it could be started with so small an investment that it couldn’t possibly produce a substantial income. So the people who worked these home-based businesses quietly earned significant second incomes, many made fortunes.

Today home-based businesses are not being laughed at anymore, there is a huge, and ever-increasing number of people starting, working, and earning substantial second incomes to supplement their primary jobs. Many people make enough to quit their primary “traditional” jobs and just work their business. And even better news is that the number of home-based businesses continue to grow and require even less money to start than before providing an even better opportunity for the masses to supplement their incomes. How about you…are you still laughing?

- Dave Puckett

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