Tuesday, March 9th, 2010 at 12:34 PM
When you sell a product sometimes you can get caught up in the features and physical characteristics of that product (like low price, beautiful appearance, great smell, great taste etc…) and forget what really sells the product. Rest assured your customer knows exactly why they buy the product and it has nothing to do with the description or physical characteristics of the product. It’s the benefits that sell your product.
When you buy a product what are you thinking? I’m thinking: “Ok what’s this going to do for me?” I bought some cleansing tea – Did I get it because of its appearance, smell, taste, or price?… or maybe because of the attractive well-designed colorful brochure?
Nope, I have good tasting economical tea at home I got from the grocery store. I got the tea because of the benefits associated with it. I saw the benefits I needed and knew I wanted; I saw cleansing for the colon, relief for indigestion, bloating, acid reflux, and an effective tool for weight loss. Finally what strengthened my resolve to buy were testimonials of other people who were already experiencing these benefits that I wanted. Everything else about the tea that didn’t involve what the tea could do for me were minor technicalities for me. It’s all about the benefits. – Dave Puckett
Tuesday, February 23rd, 2010 at 6:25 PM
I can remember when I was growing up I started working in my Dads’ grocery store at the age of 10. Thinking back now at that age from my perspective business seemed all fun and no worries. I worked with Dad in our family business until I was 30 in which time I learned a few things about business. One thing I heard from time to time was Risk. Risk is investing your money in a venture without any guarantee of a return on your investment (R.O.I.) The return on your investment comes in the form of either money or value of some sort. An investor can get all of their money back plus interest quickly from the company or person who owed the money, or by ownership of the business that produces an income over time that recovers the original investment plus more.
If you wanted to make money from any business today doesn’t it require you to “risk” some of your money to invest in this start-up? Of course it does; in traditional business and in online businesses alike. You may already know some of the traditional business start-up investments like rent, insurance, inventory, etc. In online and home-based businesses there are also start-up investment fees like monthly website fees, a business start-up fee, and/or a monthly business fee. Some initial start-up fees I’ve seen $1,500 and up, then a montly fee thereafter. These costs are all risks, there is no guarantee you will get this money back…of course you hope and maybe believe you will get back your investment.
There are some online businesses that don’t require any money risked at all! Yeah I know this sounds crazy but let me explain: some businesses don’t have a start-up fee, or website fees, or monthly fees, or any fees at all. Their business is actually free, how do they do this? by suggesting you buy their products, or services each month they will consider you their independent business rep. Why is this No risk? It becomes no risk when you are already buying these same or similar products at your local retail store right now. When you go to the drug store or health food store and buy a bottle of vitamins each month you are not risking any money because you are getting a guaranteed return on your investment in the form of value for your health. The same holds true when you buy these same types of products from an online business you join but with a really nice difference…now you can make money too from this home-based business, and all without any money risked. If you haven’t already found one of these businesses don’t take my word for it do some research and see for yourself.
– Dave Puckett