What Sells Your Product?

When you sell a product sometimes you can get caught up in the features and physical characteristics of that product (like low price, beautiful appearance, great smell, great taste etc…) and forget what really sells the product.  Rest assured your customer knows exactly why they buy the product and it has nothing to do with the description or physical characteristics of the product.  It’s the benefits that sell your product.

When you buy a product what are you thinking?  I’m thinking: “Ok what’s this going to do for me?”  I bought some cleansing tea – Did I get it because of its appearance, smell, taste, or price?… or maybe because of the attractive well-designed colorful brochure?

Nope, I have good tasting economical tea at home I got from the grocery store.  I got the tea because of the benefits associated with it.  I saw the benefits I needed and knew I wanted; I saw cleansing for the colon, relief for indigestion, bloating, acid reflux, and an effective tool for weight loss.  Finally what strengthened my resolve to buy were testimonials of other people who were already experiencing these benefits that I wanted.   Everything else about the tea that didn’t involve what the tea could do for me were minor technicalities for me.  It’s all about the benefits.  – Dave Puckett

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What Does the Pope Think About Blogging?

Have you seen any good movies lately? If you have would you recommend the movie to a friend? If they were good friends they probably would go see the movie just on your recommendation wouldn’t they? Sure they would; because they trust your judgment.
Now imagine if someone as world-renowned and powerfully influential as the Pope were to recommend something it would be even more credible than a friend wouldn’t it?… Of course it would, that’s why people all over the world follow his advice. Well that’s exactly what just happened!…In a recent USA Today article titled: “ Pope to Priests: Go forth and Blog” the Pope urges priests to use all multi-media tools at their disposal including blogs and websites to preach the gospel.
If you’ve ever had any doubts as to the power and effectiveness of blogging as one of the “key” tools you should use to succeed in your business this highest of recommendations should lay them to rest. – Dave Puckett

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